Personally, I think the oldest and simplest advice is the best--write what you know.
Pick a specific place or situation that you know and describe it. Pick a specific activity or profession that you know well and use it to define how your character would react to a given situation. For example, if you work in a bank and you want to do a zombie attack, have the zombies attack a bank. Use your inside knowledge of the bank to determine how the zombies might get in, how you and your fellow employees would respond and/or fight back. That sort of thing.
You can also do this with heavy-duty research on other times and places.
Writers really only have to rely on cliches when they don't have an inside knowledge of the subject they're using or don't dig deeply enough into what they know.
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2008: (ScriptFrenzy) Off Season (won!)
2007: Confederation (*so* won)
2007: (ScriptFrenzy) Serpentine (won)
2006: The Definition of a Madman (won)
2005: The Mighty Quinn (won)
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